It’s your union. This is your App.
It’s been a month since we launched the CWU App and the reception has been fantastic. We’ve now had nearly 15,000 downloads and reached number 5 in the most downloaded news apps on the App Store – beating media giants such as Sky News, the Financial Times and LBC for a short time.
This month on Affiliate – The CWU App
We’ve covered the latest CWU news including the view from Dave Ward at Labour conference, Terry Pullinger discussing Royal Mail Group average holiday pay and Kate Hudson setting out the CWU Equality strategy.
As well as this, we’ve heard from Jo Grady, UCU General Secretary, Apsana Begum, MP for Poplar and Limehouse, and Greater Manchester Mayor, Andy Burnham.
What’s to come?
• Watch out for a new monthly Affiliate podcast
• Exclusive app content from your NEC and CWU Officers.
• More regional and industry-specific news on your personal My CWU feed
We’re beginning to look into Phase 2 of the App. If you’ve got some ideas on how we could improve, email email@example.com or watch out for surveys on the App in the coming weeks.
We are pleased to announce that the CWU App is available to be downloaded on Apple and Android devices.
You can download it directly via the links below or by searching for ‘Affiliate the CWU App’ in either the App Store or Google Play Store.
To access a download guide and further information on your system requirements for download, please visit: www.cwu.org/affiliate
Known issues. Some users have had issues creating/verifying their Affiliate account due to an incorrect configuration of the analytics set-up in the backend of the app.
This has now been resolved and anyone who had these issues should delete the app and then redownload the latest version. Thank you for your patience.
The App offers us a unique opportunity to have the best of our online communication tools all in one place. We have the ability to showcase articles, videos, podcasts, events, polls and send push notifications to all members.
Branches will note that the App has two feeds – the Affiliate news feed and My CWU. The Affiliate news feed will host wider trade union movement content and give us the opportunity to share news of workers in dispute, wins in other unions and debate how we grow our movement.
The My CWU feed will focus directly on our members in the workplace. Members will be able to choose the information they want to see based on the constituency and region they work in. We are working directly with our Regional Secretaries to encourage as much regional content as possible to flow onto the App.
This is phase one of the App launch and phase two will include members being able to update their own address and wider membership details. Phase two will also identify how we can utilise the App for increasing membership of the union.
The launch of Affiliate is a major develop for not only our union but the wider trade union movement. Once the App has been in circulation for a few weeks we will be calling a national briefing to go through the project in greater detail. In the meantime, we ask every CWU branch to put in place plans to ask as many of their members as possible to download the App immediately. It is only by having thousands of our members engaged with the App that we can match and exceed the financial muscle of the equivalent forms of communication from employers.
We are confident that this is another strong tool and one which will further enhance the experience for CWU members. Our thanks go to our Communications Department and in particular, Deputy Head of Communications, Amie Retallick who has led this long-term project.